![]() ![]() Life is full of rituals, which are patterns of behavior and interaction that we learn and repeat. long-term goals in mind, word of mouth communications, impulsive buying, responses of both surprise and disgust, the propensity to complain, responses to service failures, movie preferences, and the influence of perceptions of product creativity. The most useful information on how cultural values influence various types of business and market behavior comes from seminal work of Geert Hofstede.Ī variety of studies have shown cultural values can predict such consumer behaviors as status consumption of luxury goods, brand-switching as a group, tendency to share based on time perceptions, consuming with immediate vs. Underlying the cultural diversity that exists among countries are fundamental differences in cultural values, that is, the importance of things and ideas. We know that culture plays an important role in international marketing and because of that in this article, we want to take a deeper look at the 5 elements of culture in international marketing. The 5 elements of culture in international marketing are values, rituals, symbols, beliefs and thought processes. Xu, Q.X.: Design methods of cultural product.The 5 Elements of Culture in International Marketing In: Collections of Chinese Institute of Design 11th Conference, Tunghai University, Taiwan (2006) Wei, W.L., Cheng, W.C., Cheng, C.H.: An analysis of Cultural elements of Taiwanese artifacts. National Cheng Kung University, Taiwan (2005) (unpublished master’s dissertation) Stephan, D.: An overview of intercultural research: The current state of knowledge. (ed.): Culturally speaking: Managing rapport through talk across cultures. ![]() Schein, E.: The corporate culture survival guide. Leong, D., Clark, H.: Cultural-based knowledge towards new design thinking and practice – A dialogue. (eds.) Proceedings of Design Research Society International Conference Futureground (Paper No.135). In: Redmond, J., Durling, D., de Bono, A. Lee, K.P.: Design methods for cross-cultural collaborative design project. Piatkus, London (1997)Ĭhang, G.Q., Yu, J.Y.: Cultural anthropology. Hampden-Turner, C., Trompenaars, F.: The seven cultures of capitalism: Value system for creating wealth in the United States, Britain, Japan, Germany, France, Sweden and the Netherlands. Yang-Chih Book, Taipei (1996)Įncyclopedia Britannica (1990), (retrieved December 31, 2010) If the industrial designers could learn from these award-winning works and use the same kind of design method in CE products, new industrial opportunities could be created. The designers were expressing their interpretation and deeper meanings of Chinese culture by their unique renovation. The application of cultural elements was used in product appearances and functions. On the contrary, the award-winning works selected and translated the cultural elements more skillfully. Namely, some Chinese calligraphy and painting totems were copied on the products, thus presenting Chinese-style appearances. ![]() 2) The mass-produced products made direct use of Chinese/Taiwanese cultural elements. The results revealed that: 1) The mass-produced products utilized Chinese calligraphy and paintings as the main cultural elements, while the conceptual design works used Chinese calligraphy and paintings in not only artifacts and daily-use items, but also in the expression of custom and behavior, aesthetics, religion rituals, or even Chinese philosophy. ![]() The purpose was to compare how the design methods used in mass-produced products are different from the ones used in conceptual design works. This research has studied cases that used Chinese/Taiwanese cultural elements in product design, including five cases in Taiwan’s electronics industry and 15 award-winning works in international design competitions. Therefore, “how to use design elements with cultural meanings” has become an important issue. The award-winning works included mass-produced products and conceptual design works, and the great appraisals have proven that this kind of design method could create added-value for a product. This innovative design method has resulted in many works that won significant awards in Taiwan and international design competitions. In recent years, there has been a trend of using Chinese/ Taiwanese cultural elements in consumer electronics (CE) products. ![]()
0 Comments
Leave a Reply. |